14 Sep What is SEO?
What is SEO?
In this post, I will be giving a brief explanation of ‘what is SEO’ from definition to simple best practice you could implement right away. This is for those who generally want the answer to this question and it isn’t technical at all. If you are already implementing some SEO on your site, then this may not be for you.
SEO stands for Search Engine Optimisation. It is the process of optimising your site for Search Engines like Google, Yahoo, Bing and other less common (in the west) international Search Engines like Baidu. The optimisation of your site is important if you want to rank high on the organic Search Engine Results Pages (SERPs) ie page 1 of results. When you optimise for SEO, you are optimising for the Search Engines ‘user’ aka their customer and your potential customer. Search Engines will list pages higher that provide the following for their customer:
- Answer a question, Educate or solve a problem
- Provide a good User Experience
Let’s dive a bit deeper into these 2.
Websites that answer a question, educate or Solve a problem.
Google is continually optimising their SERP for the people who are searching – their customer. If your site is solving problems or answering questions for their searcher as indicated by their time on your site and the pages per session then this is a big positive.
On the flipside, if your site has a high bounce rate – people clicking the back button or navigating away from a site without visiting any other pages – then most likely your site isn’t providing what that ‘Searcher’ was looking for. This is usually an indication to the Search Engine that they should decrease your position and increase another site’s position with a lower bounce rate instead.
Quite simply, Search Engines want their customers – the searchers – to be satisfied. Customer satisfaction is a focus for any good business.
Provide a good User Experience
Along with number 1, Search Engines will look for sites that have fast load times and provide a great experience for their user. Websites that are optimised to load quickly, easy to navigate and provide helpful informative content will always rank higher.
Just like any business, your product is only as good as the experience that goes with it. Inferior products with a great experience and feel often cement themselves in customers minds as premium or better than the ‘best’ product with poor execution on experience.
I hope this post is bringing some clarity, but you may still be asking, “But Why?”
SEO gives your business, personal blog, or cause a huge competitive advantage online. When your website is listed on page 1 of the Search Results (SERPs) and in the top positions aka ‘above the fold’, you are guaranteeing your site will get more Traffic. Better yet, your website will be in front of your customer when they’re looking for you.
Take a moment to consider your own Searching experience. How often do you navigate to page 2 of the results? – Never.
How frequently do you skip over the Ads and go to the 1st, 2nd or 3rd organic result? If you’re like me and most people, then the answer is all the time.
Where to start?
You may or may not have the time to start doing this for your blog, business or cause. Either way, we are here to help.
Start with these three:
- Think about What users are searching for and write down keywords and phrases you want to be ranked for.
- Engage powerful tools like KW Finder, SEMrush, Moz for keyword research – don’t be afraid to pay.
- If using a CMS, get a plugin like YOAST to help with the process of optimisation.
- Register your site on Google Webmaster tools.
We have other SEO post that helps with the above in more detail.