Planning – SOSTAC Framework The SOSTAC framework is a popular tool for developing effective plans when it comes to digital marketing. Created by PR Smith, the model acronym stands for: SITUATION – where are we now? OBJECTIVE – where do we want to...
Consume or Invest in your business? Did you ever read Rich Dad Poor Dad? When I was 13, I almost read the whole thing, but one thing Robert wrote still remains in my head today… Buy a gum ball machine Let me explain. In an effort to teach his son about...
Branding Your Business Perception and Value Planes, trains, and automobiles Planes, trains, and automobiles will all get you to your final destination, but the value of each method depends on the traveler. If the traveler values time, then they will prefer the...
Retirement Village Positioning Have you ever wondered why some campaigns are incredibly successful and some are not? When your copy is out of alignment with your branding and offering, you are sending mixed messages to your potential customer. Confusion kills action....
In this post, I will be giving a brief explanation of ‘what is SEO’ from definition to simple best practice you could implement right away as well talk about why it’s worth investing in. This is for those who generally want the answer to this...
Digital Marketing Efficiency Content Creation Tools There are 1001 tools these days for generating and distributing content for your business. With many of us experiencing digital overload, the process of finding helpful tools can be overwhelming. We use these...
