About
Built from the inside out.
A digital consultancy for retirement village operators — founded by someone who spent a decade working inside the sector, not adjacent to it.
The story.
Your Digital Partner was founded by Joshua Hanchett after more than a decade working across retirement living, aged care and healthcare — sectors where the gap between good intentions and broken systems is most painful, because the people on the other side of those systems are families making one of the biggest decisions of their lives.
Most digital agencies treat retirement living as just another B2C sector. They sell the same playbook they sell to gyms and restaurants — generate leads, push them through a funnel, optimise for conversion rate. It doesn't work, because village living isn't a transactional decision. The buying journey runs 6–18 months, involves multiple family members, and is as emotional as it is financial. The agency playbook leaks prospects at every stage.
Your Digital Partner exists to be the alternative — a small, focused consultancy with deep sector fluency and the technical expertise to build systems that actually fit how village marketing, sales and resident experience hang together.
How we work.
Four principles that shape every engagement.
Sector fluent
No briefing needed on what an ILU is, how residence contracts work, what DMFs mean for resident lifetime value, or how the family decision cycle actually unfolds. That knowledge changes the speed and quality of everything we do.
Systems, not tactics
We connect marketing, lead flow, onboarding and resident experience into one system. Tactics that aren't part of a system tend to plateau — and the gaps between disconnected tools are where most enquiries actually leak.
Leave you more capable
Every engagement aims to leave your team owning what we built — not dependent on us to maintain it. Documentation, training and handover are part of the work, not an upsell.
Honest about fit
If a project isn't right for us, or you don't need what we'd recommend, we'll tell you. Most consultancy pain comes from trying to win work that shouldn't have been sold — we'd rather walk away than create that.
Founder & lead consultant
Joshua Hanchett
Nine-plus years building marketing engines for B2B and service businesses, with the last decade spent across retirement living, aged care and healthcare. Through Your Digital Partner, Josh works with a small number of operators at any one time — usually founder-led or village-led businesses where the work crosses marketing, sales, CRM and resident experience.
His work has contributed to over $100M in client sales, including 10x ROAS on paid campaigns across property, aged care and healthcare, and includes end-to-end HubSpot Sales and Marketing implementations with automated nurture workflows for sector operators.
Based in Adelaide, working with operators across Australia — remote-first, on-site when it matters.
Their knowledge and expertise in all things digital is outstanding. Josh's commitment to learning and understanding our business has resulted in some very successful strategies and campaigns. We have worked together for over four years and continue to see improvements and growth.
Sound like a fit?
Book a free 20-minute discovery call. We'll ask the right questions and tell you honestly if we're the right people for the job.