Yes, yes they are. After you have a good understanding of your who your customer is, this is the next question that you have to answer before investing any marketing dollars.
Online represents the most significant opportunity of our lifetime in my opinion. It’s equivalent to when the Roman Empire dominated much of the world when BC became AD. They built roads and infrastructure that changed the way the world transacted under their dominion. Goods and communication could now travel with ease.
I digress. Let’s look at the facts. Many people I talk to “feel” like their customer isn’t online, but it’s simply not the truth. Let’s zoom out and look at some data to make our decisions.
Australian’s Actively Online
20,717,000 Australian’s 2+ Online
Aged 18-24 Online
2,318,000 Australians. 11% of Total
Aged 25-34 Online
3,674,000 Australians. 18% of Total
Aged 35-44 Online
3,203,000 Australians. 15% of Total
Aged 45-54 Online
3,079,000 Australians. 15% of Total
Aged 55-64 Online
2,591,000 Australians. 13% of Total
Aged 65+ Online
2,786,000 Australians. 13% of Total
Using Data for Marketing Decisions
Investing my marketing dollars
Where is easy access to your customer’s attention?
The online advertising world is hypercompetitive. A strategic mix of creativity, consistency and channel will help you win attention online. The 3 essential C’s of online marketing. Let’s see those again.
- Marketing Creativity
- Marketing Consistency
- Marketing Channels
According to the Digital Landscape data, the top 2 places online people are using are Google and Facebook. Your customer is searching for things and keeping up with the times. However, the top 2 places online where people are spending the most time are Youtube and Facebook.
Here’s a list of the top 10 places online Australians are frequenting and spending their time.
8.ABC Online Network