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My Heart Studio | Your Digital Partner is Joshua Hanchett
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We will help your organisation grow
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Josh Hanchett | Your Digital Partner
My Heart Studio | Your Digital Partner says Hello
 

Your customer is online

Yes, yes they are. After you have a good understanding of your who your customer is, this is the next question that you have to answer before investing any marketing dollars.

Online represents the most significant opportunity of our lifetime in my opinion. It’s equivalent to when the Roman Empire dominated much of the world when BC became AD. They built roads and infrastructure that changed the way the world transacted under their dominion. Goods and communication could now travel with ease.

I digress. Let’s look at the facts. Many people I talk to “feel” like their customer isn’t online, but it’s simply not the truth. Let’s zoom out and look at some data to make our decisions.

Australian’s Actively Online

20,717,000 Australian’s 2+ Online

11%

Aged 18-24 Online

2,318,000 Australians. 96% Saturation

18%

Aged 25-34 Online

3,674,000 Australians. 95% Saturation

15%

Aged 35-44 Online

3,203,000 Australians. 92% Saturation

15%

Aged 45-54 Online

3,079,000 Australians. 86% Saturation

13%

Aged 55-64 Online

2,591,000 Australians. 83% Saturation

13%

Aged 65+ Online

2,786,000 Australians. 58% Saturation

The remaining 15% make up 3,066,000 Australians aged 2 – 17.

Using Data for Marketing Decisions

Investing my marketing dollars

My Heart Studio | Your Digital Partner - Reach your customer online 4

Where is easy access to your customer’s attention?

The online advertising world is hypercompetitive. A strategic mix of creativity, consistency and channel will help you win attention online. The 3 essential C’s of online marketing. Let’s see those again.

  1. Marketing Creativity
  2. Marketing Consistency
  3. Marketing Channels

According to the Digital Landscape data, the top 2 places online people are using are Google and Facebook. Your customer is searching for things and keeping up with the times. However, the top 2 places online where people are spending the most time are Youtube and Facebook.

Here’s a list of the top 10 places online Australians are frequenting and spending their time.

1.Google
2.Facebook
3.Youtube
4.Outlook/Bing
5.eBay
6.Apple
7.Instagram
8.ABC Online Network
9.Paypal
10.Microsoft
We'll help you find your customer online. Call us today.