Yes, yes they are. After you have a good understanding of who your customer is, the next question to answer before investing any marketing dollars is where are my customers spending their time?
Online represents a significant opportunity for any business or organisation. It’s equivalent to when the Roman Empire dominated much of the world when BC became
Let’s look at the facts. Many people I talk to “feel” like their customer isn’t online, but it’s simply not the truth. Let’s zoom out and look at some data to make our decisions.
Australian’s Actively Online
20,717,000 Australians 2+ Online
- Age 18 to 24 – 2,337,000 Australians 99% 99%
- Age 25 to 34 – 3,734,000 Australians 99% 99%
- Age 35 to 44 – 3,246,000 Australians 98% 98%
- Age 45 to 54 – 3,111,000 Australians 96% 96%
- Age 55 to 64 – 2,649,000 Australians 91% 91%
- Age 65+ – 2,887,000 Australians 73% 73%
The remaining 15% make up 3,066,000 Australians aged 2 – 17.
Source: NIELSEN DIGITAL PANEL
Using Data for Marketing Decisions
Investing my marketing dollars
Where is easy access to your customer’s attention?
The online advertising world is hypercompetitive. A strategic mix of creativity, consistency and channel will help you win attention online. The 3 essential C’s of online marketing. Let’s see those again.
According to the Digital Landscape data, the top 2 places online people are using are Google and Facebook. Your customer is searching for things and keeping up with the times. However, the top 2 places online where people are spending the most time are Youtube and Facebook.
Here’s a list of the top 5 places online Australians
are frequenting and spending their time.
1 – 5
6 – 10
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