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Black Friday Sales
Black Friday Sales for Business Consume or Invest in your business? Did you ever read Rich Dad Poor Dad? When I was 13, I almost read the whole thing, but one thing Robert wrote still remains in my head today... Buy a gum ball machine Let me explain. In an effort to...
Branding Your Business
Branding Your Business Perception and Value Planes, trains, and automobiles Planes, trains, and automobiles will all get you to your final destination, but the value of each method depends on the traveler. If the traveler values time, then they will prefer the...
Retirement Village Positioning
Retirement Village Positioning Have you ever wondered why some campaigns are incredibly successful and some are not? When your copy is out of alignment with your branding and offering, you are sending mixed messages to your potential customer. Confusion kills action....
What is SEO?
Digital Tools Increasing Efficiency
Retirement Village Digital Marketing
Retirement Village Digital Marketing Too busy to read the whole post? Skip to the results halfway down. I previously had the privilege to present on Retirement Village Digital Marketing at a Retirement and Aged Care symposium at the Morphettville race course. The...