Planning – SOSTAC Framework The SOSTAC framework is a popular tool for developing effective plans when it comes to digital marketing. Created by PR Smith, the model acronym stands for: SITUATION – where are we now? OBJECTIVE – where do we want to...
Consume or Invest in your business? Did you ever read Rich Dad Poor Dad? When I was 13, I almost read the whole thing, but one thing Robert wrote still remains in my head today… Buy a gum ball machine Let me explain. In an effort to teach his son about...
Branding Your Business Perception and Value Planes, trains, and automobiles Planes, trains, and automobiles will all get you to your final destination, but the value of each method depends on the traveler. If the traveler values time, then they will prefer the...
