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SOSTAC Framework Marketing Planning
Planning - SOSTAC Framework The SOSTAC framework is a popular tool for developing effective plans when it comes to digital marketing. Created by PR Smith, the model acronym stands for: SITUATION - where are we now? OBJECTIVE - where do we want to be? STRATEGY - how...
Black Friday and Cyber Monday digital tools for 2023
Consume or Invest in your business for 2023? Did you ever read Rich Dad Poor Dad? When I was 13, I almost read the whole thing, but one thing Robert wrote still remains in my head today... Buy a gum ball machine Let me explain. In an effort to teach his son about...
Branding Your Business
Branding Your Business Perception and Value Planes, trains, and automobiles Planes, trains, and automobiles will all get you to your final destination, but the value of each method depends on the traveler. If the traveler values time, then they will prefer the...
Retirement Village Positioning
Retirement Village Positioning Have you ever wondered why some campaigns are incredibly successful and some are not? When your copy is out of alignment with your branding and offering, you are sending mixed messages to your potential customer. Confusion kills action....