by Josh Hanchett | Oct 17, 2022 | Digital Marketing tools
PROBLEM – Not enough exposure to your educational, value-adding content. You’ve spent a significant amount of resources generating educational, value-adding content. You share it on social and then watch for the traffic to increase on your analytics account, but it...
by Josh Hanchett | Apr 12, 2022 | Digital Marketing, Strategic Planning
Planning – SOSTAC Framework The SOSTAC framework is a popular tool for developing effective plans when it comes to digital marketing. Created by PR Smith, the model acronym stands for: SITUATION – where are we now? OBJECTIVE – where do we want to...
